Watchity closes a €500,000 funding round with Wayra, Enisa and K-LAGAN
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Watchity offers the opportunity to create professional live videos without needing to be an expert, customizable with the client's corporate visual identity.
Their tool for streaming events operates with collaborative workspaces where each user can participate in the broadcast as a broadcaster, via videoconference, using a professional camera or their mobile phone camera. Watchity is trusted by more than 100 brands, including L’Oreal Professionnel, Honda Motor Iberia, Banc Sabadell, Generali, Volkswagen Group España Distribución, FC Barcelona, and 080 Barcelona, as well as public entities such as the Parliament and the Government of Catalonia. Barcelona, June 10, 2021. - Watchity, a tool for streaming events, has closed a €500,000 funding round with Wayra. Telefónica, Enisa, and K-LAGAN's open innovation hub.
Watchity's mission is to help marketing, communications, and events teams create more professional videos for their live experiences, personalized with their brand. This allows them to provide viewers with a high-quality viewing experience and offers interaction, social media streaming, and conversion tools to help them achieve their business objectives.
Watchity stands out because the webinars, product launches, sales network training, and hybrid events that take place on the platform have a completely different look and feel compared to traditional webinar and videoconferencing tools. In this way, it helps brands strengthen brand positioning and engagement. The startup already has the trust of more than 100 brands, including L’Oreal Professionnel, Honda Motor Iberia, Banc Sabadell, Generali, Volkswagen Group España Distribución, FC Barcelona, and 080 Barcelona, as well as public entities such as the Parliament and the Government of Catalonia. Furthermore, the tool has recently signed a global collaboration agreement with LinkedIn, so that all users approved by LinkedIn Live will be able to live stream their webinars and events using the platform. Watchity.
A success story of the startup is its collaboration with theTeatre Nacional of Catalonia in the streaming broadcast of their plays. “Our tool can help the cultural sector reinvent itself and adapt to the current situation,” explains Albert Rodes, CEO of Watchity. “For us, it is essential to launch projects like this and collaborate to get culture moving again,” he affirms. “In the last year and a half, the production of online events and the virtual transmission of content have accelerated. Watchity offers a unique tool that allows anyone in an organization's communications department to create professional audiovisual content and connect and interact with their clients and fans in a simple and entirely digital way. We learned about Watchity through our collaboration with Barcelona Tech City, and since then we have been helping the startup scale through Telefónica clients and by using the platform at our events. We believe that in the future all events will be in a hybrid format and can be followed online, so we think that investing in Watchity is clearly a forward-looking strategy,” emphasizes [the CEO of Watchity]. id="">Marta Antúnez, director of Wayra Barcelona.
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