With the aim of promoting female entrepreneurship, Wayra Barcelona is launching Wayra4Women, with an event taking place on June 27th at Utopicus Glories in Barcelona. The event seeks to connect female entrepreneurs with investors through a speed dating
Registration is now open for all female entrepreneurs who want the opportunity to present their projects to major investment funds, as well as for Everyone interested in learning firsthand about the experience and journey of other female entrepreneurs who have successfully launched their projects.
The event will feature a roundtable discussion entitled “Women in Entrepreneurship: Breaking Down Barriers” with the following speakers:
· Katrina Walker, founder of CodeOps, the first programming school for women.
· Sara Werner, creator of Cocunat, the first healthy, toxin-free cosmetics brand.
· Olga Valls, founder of Marbel, with more than 20 years of experience managing teams in large national and multinational consumer goods companies.
· Clara LaPiedra, a successful entrepreneur in the fields of communication, retail, and investment, a startup consultant, and a Business Angel.
· Magda Marín:In the early 90s,,founded CapitánModa, thus becoming a pioneer in female entrepreneurship. She is currently the CEO of Mayerling.
Supporting female entrepreneurship
Telefónica already allocates 37% of its startup investment to projects led by women, and the intention is for this figure to continue increasing until it equals the investment in projects led by men.
Telefónica's open innovation area has more than 120 startups led by women. Last year, over €3 million was invested in 27 women-led companies through Wayra's network of 11 hubs in 10 countries. As demonstrated by the experience of Wayra, Telefónica's open innovation hub, startups led by women have a higher survival rate: 79% of women-led projects succeed compared to the average of 67%. With Wayra4Women, the mission of the Womensage project is expanded. This initiative was launched by Telefónica's Open Innovation area in 2015 to promote female entrepreneurship. With Womensage, the multinational seeks to promote STEM vocations in girls, facilitate entrepreneurship in young women and university students, promote the training of women in technological skills, and find and share role models that can serve as inspiration to other women.