• Nannyfyreinvented its business model with the arrival of Covid-19, going from being a website for finding nannies to a virtual platform for care, entertainment, and socialization for children between 3 and 12 years old.
• The platform generates its own content thanks to certified nannies who can range from qualified teachers to artists or scientists.
• Nannyfyis the third investment ofOn the platform, children between 3 and 12 years old can access Nanny Fun, the new digital learning method developed by the startup that offers monthly courses and scheduled daily activities. In this system, fun, interaction, and virtual care merge so that the youngest members of the household can progress with the help of expert nannies. Under a subscription or pay-per-use model, Nannyfy provides children with quality, age-appropriate content designed by validated nannies or babysitters, experts in the subject matter and in childcare, who can range from qualified teachers to artists or scientists. Furthermore, Nannyfy allows them to interact safely with other children, so they can socialize while learning and having fun. The platform is also accessible through its app. It has recently developed a Living App for Movistar+ as a result of its participation in the Wayra Activation Programme.
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• However, this hasn't always been Nannyfy's business model. The startup was previously a website where parents could find a babysitter to come to their home. It all started when Claudia de la Riva, CEO and founder of the startup, couldn't find a trustworthy and experienced nanny for her daughter because there wasn't an online platform that met this need. However, with the arrival of Covid-19, she had to refocus her approach, digitize her processes, and become a pioneer in virtual childcare and learning. “We realized that the need on which our business model was based was still going to be there, but in a different form,” explains de la Riva. “We got it right and got a great response,” he adds.
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