In 2023, we started working with HBX Group in order to define their Open Innovation strategy. In that regard, we launched TravelTech Lab by HBX Group to redesign the future of travel by exploring innovative technology-based solutions that change the way travellers move, connect and explore.
During this time, we have launched 2 open calls in which we have been able to analyze + 180 startups from +25 different countries, approaching 8 companies for potential joint venture to HBX group.
Tourism
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Spain
2023-2024